Rita J. King decided to become a journalist on September 5, 1999, when she first saw Dan Eldon's book, The Journey is the Destination.

Since then her photographs, essays and articles have appeared in diverse publications. In 2003, she was the recipient of a first place award from the New York Press Association for investigative reporting on the nuclear industry, specifically on Indian Point nuclear power plants in Westchester County, New York, and in 2005 she received the same award for her coverage of nine American soldiers who returned from Iraq to sue the United States government because they believe they were knowingly exposed to Depleted Uranium while serving. 

In 2006 she spent six months investigating and authoring a report, "Big, Easy Money: Disaster Profiteering on the American Gulf Coast," which was published by CorpWatch, a not-for-profit organization that investigates and exposes corporate violations of human rights, environmental crimes, fraud and corruption around the world to foster global justice, independent media activism and democratic control over corporations. King has been speaking extensively on the subject, including at a recent symposium hosted by the Deep South Center for Environmental Justice, and contributed a chapter to a book that will be published in the near future by MIT Press.  

After so many years of investigating corporate culture, King found a way to work with corporations to create a positive shift toward fostering creativity and self-awareness within corporate culture--through virtual space, where people create avatars and practice becoming the most compelling and sophisticated versions of themselves. Work and play in today's world are no longer distinguishable, and both should be meaningful. As the CEO and Creative Director of Dancing Ink Productions LLC, King works with corporations that seek to develop a vibrant and authentic shift in corporate culture.