Navigating Transformation

Power Pairs

I founded Power Pairs to help people see themselves and others more clearly, and use that understanding to work, lead and relate more effectively.

Power Pairs is a framework for recognizing the different ways people instinctively approach decisions, relationships, problems and change. Rather than reducing people to fixed personality types, it helps us understand the patterns we rely on most, recognize what a situation requires, and intentionally draw on perspectives beyond our own.

The aim is practical: greater self-awareness, better judgment and stronger relationships.

At its core, Power Pairs is about increasing our capacity to choose how we respond rather than simply repeating the patterns that come most naturally to us.

Arthur C. Clarke Center for Human Imagination, UCSD

At the Clarke Center, scientists, artists, technologists, storytellers and researchers explore imagination as a fundamental human capacity.

My work focuses on how imagination helps us see beyond the systems and assumptions we inherit, envision alternatives, and make more deliberate choices about what we create next.

The Culture Institute

I'm a partner at The Culture Institute in St. Gallen, Switzerland, where we help organizations make culture visible so they can understand how they actually operate and what they can do to shift their culture.

My work draws on the Culture Map methodology developed by Dr. Simon Sagmeister, which reveals the patterns of behavior shaping an organization and creates a practical basis for intentional change. I wrote the introduction to Dr. Sagmeister's book, Business Culture Design.

"Rita was way ahead of all of this, even back then, telling us these are the things that leaders need to do to prepare for the future. AI is really here. And everybody has access and impacts what we do from a human perspective and from a cultural perspective. There's a huge human component that we're not really talking about enough. But she is. And she knows what you should be doing to prepare yourself and your team."

Anna Ransley · Former CIO, Godiva and Heineken

"In this interview, Rita explains the need to design machines that preserve our humanity and suggests ways to prepare for the Imagination Age, a major economic shift that's already underway. She strikes me as the consummate creative generalist."

Drew Hansen · "Imagination: What You Need To Thrive In The Future Economy," Forbes

© 2026 Rita J. King · ritajking.com